Monthly Archives: October 2019

“Don’t let perfect get in the way of great work” This is a quote I recently saw on LinkedIn which struck a chord with me. It’s common for marketers to spend time plenty of time reviewing blog posts, social media, email copy, and other deliverables.  Getting caught up in these low-level tasks can detract from …

Continue reading “Digital Marketing: Don’t Lose Sight of the Bigger Picture”

Having worked in advertising for more than two years now, I’ve thought that most people are over the initial creepiness of being served an ad for shoes they viewed two days ago. As I became more educated on online behaviour and how it forms a users’ digital footprint, I had made an assumption that the …

Continue reading “Targeted Advertising: Invasive, Pleasantly Bespoke or Just Bad?”