Hi there and thanks for stopping by my blog, JOC.DM ! My name is Josh O'Connor (JOC). I'm a final year Marketing student at RMIT University and work as a Strategic Operations Executive at The Today Business in South Melbourne. I've previously worked on clients from various categories, ranging from auto to government, but now …
Digital Marketing: Don’t Lose Sight of the Bigger Picture
“Don’t let perfect get in the way of great work” This is a quote I recently saw on LinkedIn which struck a chord with me. It’s common for marketers to spend time plenty of time reviewing blog posts, social media, email copy, and other deliverables. Getting caught up in these low-level tasks can detract from …
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Targeted Advertising: Invasive, Pleasantly Bespoke or Just Bad?
Having worked in advertising for more than two years now, I’ve thought that most people are over the initial creepiness of being served an ad for shoes they viewed two days ago. As I became more educated on online behaviour and how it forms a users’ digital footprint, I had made an assumption that the …
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Search Engine Marketing on Google: Is it Relevant for Property?
Ensuring that your brand and its website can be found easily via Google is considered vital for brands to remain competitive with their opponents. All brands hope to be the #1 search result on Google for their category. More traffic on site should translate to more awareness and sales for the brand. But any highly …
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Big Data: A Nail in the Coffin for Human Intuition?
The concept of big data has been around for a few years now, but it is becoming more prevalent and important in today’s world. With every passing day, the amount of information available continues to grow at a staggering rate. In fact, 90% of all data was created in the past two years. This wealth …
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Mobile: All the Information, All the Time
The explosive use of smartphones has completely changed not only the ways in which brands reach and communicate with their target consumers, but also how consumers gather information on the move. The reliance on smartphones to seek information is expected to keep on growing with nearly three quarters of the world expected to use just …
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